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Hawthorn Intro to Content sample for DMOs

Intro to Content Package

You know you need fresh content for your website. You know you need content to post on social media and in your email campaigns. You know you need to be driving bookings for specific promotions and goals. You just don’t have the time or resources. Hawthorn’s Intro to Content package delivers all three for hotels and DMOs with limited budget and staff.

What It Is

Top-quality, SEO-optimized text with images for a 1,000- to 2,000-word piece of content for your website.

Starter Package: 4 pieces of content/year

Monthly Package: 12 pieces of content/year

What It Includes

  • Fresh, pro-level content year-round – A steady stream of strategic content for your website is delivered by the top-quality writers and photos editors for which Hawthorn is known throughout the hospitality industry.
  • Links to packages & promotions – We strategically develop ideas that integrate with your seasonal packages and promotions, to get users to those pages of your site to convert.
  • On-page SEO – Each piece of content is optimized to help it and your overall website rank higher in Google searches.
  • 6 unique social media posts – Each piece of content comes paired with text/photos for six different social posts to get more clicks and eyes back on the content on your site.

Why You Need It

  • Authentic guest engagement – Meet your guests where they are, online and on social media, and bring your hotel/area to life in ways your static web pages can’t.
  • Conversion based on seasonality – Your content will feature the revolving packages, activities, and offers you and Revenue Management know will convert.
  • Give Google what it wants – Google punishes sites that don’t have fresh content. This package fills that need without you ever worrying about updating other pages. It also boosts your domain authority in the process.

How It Works

  • Quarterly strategy sessions – After discussing your upcoming marketing priorities and goals, we’ll develop content ideas to engage guests and drive conversions at particular times of year.
  • Our time, not yours – Our content team will then get to work, writing and sourcing photos with no additional time investment from you.
  • Content & social media files delivered – Raw files are delivered to your inbox so that your staff can load fresh, engaging content and images onto your home page, your blog, your activities page, or other page. We’ll also arm you with unique posts and photos to promote throughout email campaigns and social channels.

Amplify Your Content

  • Content-rich pre-arrival email – A pre-arrival email filled with the top pieces of content from year one of this project will drive ancillary sales and ensure guests have the very best stays for great reviews, word of mouth, and repeat bookings.
  • SEO audit & maintenance – Is your competition outranking you on Google? Are you not sure which keywords you should realistically be competing for? Let Hawthorn build an SEO plan that gets you to the top of page one.
  • Boosted posts & PPC – Extend the reach of particular content pages on your website through paid Facebook and Instagram exposure. Hawthorn can manage the strategy and execution for both social media and Google ad campaigns.