We hear repeatedly that print is dead. As it turns out, print trumps digital marketing in several ways. Spoiler: You’ll book more events with a brochure. Research shows that printed marketing requires 21% less cognitive effort to process than digital media, which means it’s significantly easier to both understand and remember. In fact, when people were asked to cite the brand mentioned in an advertisement they’d just seen, recall was a whopping 70% higher for those who were exposed to a print ad.
So while your prospects may scroll through your venue’s Instagram feed and poke around your Facebook page, if you really want to grab their attention and rise above the crowd, be sure to hand them a crisp, stylish brochure, in all its sensual, physical, permanent glory. Need more assurance that print collateral is worth the investment?View the Full Report