Event Brochures

We hear repeatedly that print is dead. As it turns out, print trumps digital marketing in several ways. Spoiler: You’ll book more events with a brochure. Research shows that printed marketing requires 21% less cognitive effort to process than digital media, which means it’s significantly easier to both understand and remember. In fact, when people were asked to cite the brand mentioned in an advertisement they’d just seen, recall was a whopping 70% higher for those who were exposed to a print ad.

So while your prospects  may scroll through your venue’s Instagram feed and poke around your Facebook page, if you really want to grab their attention and rise above the crowd, be sure to hand them a crisp, stylish brochure, in all its sensual, physical, permanent glory. Need more assurance that print collateral is worth the investment?

“Hawthorn Creative sent me a promotional mailing that included several exquisite sample brochures from venues similar to ours. I receive so many solicitations that they usually go directly in the trash, but these pieces were so beautiful that I wanted one for our business! We are located literally at opposite ends of the country, but that turned out to not be a factor at all. Hawthorn’s process for the custom creation of our brochure was seamless. I received all the guidance I needed, and all my requests were considered and included, resulting in a professional brochure that we are proud to hand out. I’m only sorry that I didn’t find out about them a year sooner, so I could have also had them help with our website design.”

 

– Janice Ilsley, Owner

PRINT & DIGITAL PACKAGE

Now that you’re convinced of the power of print, we’ll assure you that you can have your cake and eat it too.  All of our print brochures are packaged with a complimentary eBrochure; this way you can make a lasting impression with the print piece while amplifying your online reach by posting your eBrochure on your website, social channels, and email campaigns.

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