Project Profile: Lansdowne Resort & Spa In-Room Newsletter

Digital marketing may get all the attention, but the satisfaction of flipping through a captivating in-room newsletter, magazine, or guide is here to stay. Your hotel guests may seem like a captive audience, but you should never stop delighting them. After all, that’s how one-time visitors become lifelong customers.

The Client

Lansdowne Resort & Spa is located riverside in Leesburg, Virginia, in the heart of the state’s growing wine country. The 296-room, AAA Four Diamond resort is a destination in itself, with a 45-hole golf course, a spa, and four on-property restaurants. Guests range from families and couples of all ages to a variety of corporate groups.

The Project

Lansdowne understands how valuable the in-room newsletter or compendium can be. After all, in-room collateral is a prime example of right-place, right-time marketing. But if it’s tired or boring, guests will not engage with it or appreciate it. We worked with Landsdowne to develop a solution that was informative as well as exciting and aspirational.The Good Life newsletter is filled with key resort info intermixed with inspiring stories. Topics range from seasonal activities to unique spa treatments to the resort’s pioneering garden program with a local nonprofit. Our content team worked hand in hand with the resort team to build a structure that’s easy (and affordable) to update every two months. Our design team made it equally beautiful and scannable, just like we do with all of our in-room custom magazines. Lansdowne connected with a local printer to print the first edition and the project took off.

Our Take

If you glance through our suite of services, you won’t find anything quite like this in-room newsletter. We listened to the client’s objectives and provided a custom product by using our in-house content marketing and design staff. Hawthorn has the unique ability to combine design, web, and content talent to produce products that meet a full spectrum of client needs. Plus, we love thinking outside the box to find the solution that’s a perfect fit!

Last Thought

When you think “content,” you may think story writing, but our content team’s capabilities and duties go beyond that. Our content must always: engage the reader, look its best, and be easily (and cost-effectively) replicable. Once the original publication and format are in place, it’s easy – and affordable – to produce new editions by swapping out sections and modifying little elements.

Feeling Inspired?

We’ll take your print marketing to the next level.

Elevate Your Collateral
Feeling Inspired? Let’s Talk