Best of the Blog: Social Media for Wedding Venues

Social is a crucial component of wedding venue marketing, but only if it’s executed right. We detail what we learned in 2017 here.

As we roll into 2018, we decided to take a look back at our favorite blog posts from the last year for a series called “Best of the Blog.” A few weeks ago, we spotlighted our top design stories of 2017. Then, we shared our most helpful posts about content marketing. As a hospitality marketing agency, we understand the value in staying on the cutting edge and translating what we learn into business for clients. Here, we share our four best stories about how wedding venues should use social media – so if you’re just stumbling across our blog and missed a couple of posts, this should catch you up.

The Brilliance of Snapchat Geofilters for Wedding Venues

What’s in This Post:
There’s an easy, inexpensive way to get value out of Snapchat for your wedding venue marketing efforts. Here, we outline how to make a Snapchat Geofilter.

The Excerpt:
“If you’re responsible for the marketing efforts of a wedding venue, a lightbulb in your head should’ve just lit up. Here’s how you capitalize on this: Make (or hire someone to make) Snapchat Geofilters for some of your weddings – particularly those for couples in their early to mid 20s – that feature the couples’ names and, most importantly for you, the name of your venue. Guests using Snapchat (and there’ll be many of them) will see that there’s a Geofilter dedicated to their friends and overlay it on their snaps. […] It’s a low-cost way to drive attention, build awareness of your business, and get relevant attention from people who could be your next clients.”

5 Social Media Marketing Lessons for Wedding Venues From Gary Vaynerchuk

What’s in This Post:
We channel famed marketer Gary Vanhercuk’s social media marketing know-how into five tips for wedding venue marketers to improve their social media marketing efforts.

The Excerpt:
“There’s no hard and fast rule to measure the attention you’re getting on different social channels, because different companies have different goals. For you, it could be follows, likes, comments, conversions, or some combination – whatever it is, determine YOUR method for measuring success, and check in every so often. Allocate your time proportionally according to the attention that your venue is getting on each platform. Digital channels in general – be it search, social, or email – tend to have an expiration date, so never get lulled into a false sense of security or think you can ‘set it and forget it.’”

10 Ways to Boost Social Media ROI For Wedding Venues

What’s in This Post:
Wedding and special events venues live in a visual world, but if your social media strategy is limited to simply posting pretty pictures, you’re missing out on one of the most valuable marketing opportunities to convert brides today.

The Excerpt:
“For many venues, like hotels, country clubs, and museums, we know your wedding-centric posts are just a drop in the bucket in comparison to all the posts your marketing teams are pushing out. Your ability to drive engagement and leads for weddings seems like a hope and prayer amid all the posts not geared toward brides. The potential solution: Would your marketing team allow you to launch wedding-centric social media accounts that stand alone as a part of their digital marketing strategy? Of course, you’d need to have a plan for who would have the time to post, but it can be a way to reap all of the rewards mentioned below.”

4 Free Apps to Give Smartphone Photos a Professional Finish

What’s in This Post:
These four apps are a godsend for hotel marketing professionals looking to add a little polish to their smartphone photos and get them feed-ready.

The Excerpt:
“Google Snapseed flies under the radar for most but gives users a surprisingly wide range of features to improve and adjust photos. […] While other apps have all sorts of filters mixed together and leave the user to try each one, Snapseed organizes its filters by category, like “Glamor Glow,” “Vintage,” and “HDR Scape,” cutting down on the time required to get your photos looking just right. It’s ideal for when you don’t have much time to edit but want to tweak and post that wedding photo ASAP because your venue looks (almost) perfect.”