Best of The Blog 2017: Social Media Marketing for Hotels

Rounding out our “Best of the Blog 2017” series, we look at how hotels can maximize their social media marketing investment and amplify it in 2018.

Rounding out our “Best of the Blog 2017” series, in which we took a look at our top content marketing, design, and social media for wedding venues posts, we now turn our attention to social media for hotels. As an agency that lives in hospitality marketing, we know it’s a tricky area for hotel marketers, as managing a property’s social channels is often just one of many duties and can easily fall by the wayside. Here, we share our four best stories of the year about how hotels can best maximize the precious time they do spend on social and kick things up a notch in 2018.

How Hotels Can Master Live Broadcasting on Facebook and Instagram

What’s in This Post:
We offer some ideas for how hotels can use live video as a part of their digital marketing mix, as well as some tips on doing so like a pro.

The Excerpt:
“Whether as a one-off live video or as a recurring series, broadcasting a quick cooking demonstration with your hotel’s chef follows a proven entertainment template (hello, Food Network) and shows viewers a space in your hotel that they don’t normally have access to. Really, you could extend that same concept to any form of tutorial with your in-house experts – be it a weekly “show” with the golf pro highlighting a particular shot, your spa director’s take on some new products, and so on.”

Recipe For A Killer User-Generated Content Contest in Hospitality Marketing

What’s in This Post:
UGC campaigns in destination and hospitality marketing are quite common. But while they work well for some, they flame out for others. What characteristics do the successful ones share?

The Excerpt:
“Loews Hotels’ UGC campaign bubbled up naturally: They saw the photos that guests were taking, having a ball at different Loews properties, and gave the movement a name – #TravelForReal. Where Loews separated themselves is how they used the photos. As this Instagram user shared, her #TravelForReal photo and username ended up (with her permission) on a Loews keycard a guest noticed and shared with her.”

Four Social Media Influencer Marketing Mistakes to Avoid

What’s in This Post:
Influencer marketing may be the fastest-growing component of social media marketing for hotels. We detailed the opportunity and the pitfalls here.

The Excerpt:
“You can’t effectively judge an influencer’s reach and personality by follower counts and bios. The main thing to look for is the level of engagement they have with the audience. Traditionally, the greater the follower count of the influencer, the less engaged the audience is, because the influencer seems a little more famous and distant. A quick rule of thumb to measure engagement is to examine the influencer’s follower-to-like ratio – it should be roughly 15:1 or better. The larger the slice of the audience that’s engaging with the influencer’s content, the better.”

How and Why to Establish Brand Guidelines As Part of Your Social Media Strategy

What’s in This Post:
Social media brand guidelines keep everyone on the same page when it comes to voice, visuals, and values. Here’s what we recommend be included on yours.

The Excerpt:
“Which is more fitting to your brand: “rad” or “cutting edge”? The two can mean similar things – cool, forward-thinking, trendy, chic – but the connotation is clearly very different, depending on the adjective. The way you write on social media will form the perception of those who find your brand on those platforms – so make sure the representation is on point. Don’t forget that language also includes hashtags – are you going for trending or consistent? Play with hashtags for performance, but make sure none stray too far outside of your brand. And be very careful a hashtag you use can’t be taken out of context or mean something different.”