We distilled some of the top questions (and provided answers!) for those in hospitality marketing who are curious about content marketing.
We distilled some of the top questions (and provided answers!) for those in hospitality marketing who are curious about content marketing.
Bluemont Vineyard made social media ads part of their wedding venue marketing spend and saw a massive 33x return on investment in just one month. Here’s how.
Twitter isn’t a major part of most hotel social media marketing strategies – but that doesn’t mean there isn’t plenty of fertile opportunity.
The former VP of Sales at The Knot drops some truths — from the under-appreciated value of inquiries to why you shouldn’t race to get a lead on the phone.
Hospitality and wedding marketing depends on quality imagery. And despite the bad rap, stock imagery can still deliver. Our in-house photo editor helps you learn how.
Is your website up to snuff? How about your SEM? Event brochure? This checklist will walk you through exactly what you need to do to reach engaged couples.
As a caterer, a professionally designed website is the most important marketing tool you can have.
A professionally designed website that shows beautiful, creative work through pictures is the most essential marketing tool for florists who do weddings.
Instead of making a phone call or using a website, guests are increasingly trying to engage hotels by sending a Facebook message. Can a bot be the answer?
Grants enable the Jay Peak Area Chamber of Commerce in northern Vermont to fulfill many important destination marketing initiatives.
This family vineyard in Oregon needed a website design that could tell their charming origin story, welcome guests, and of course, sell more wine.
A one-size-fits-all marketing strategy has never been a great plan for wedding venues, but that’s particularly true today when appealing to Millennial brides.
Hotel email marketing: helpful and timely or annoying and intrusive? With the right content, targeting, and timing, you’ll turn subscribers into guests.
Are they worth it? Is it one or the other? How do you succeed? A few savvy vendors helped us make sense of the two major online wedding marketplaces.
Wedding venues are squarely in the business of selling visuals first. Here, we offer marketing takeaways from industry leaders like Nike and Snapchat.
To unify the brand and rally their teams in offices spread across the country, this visual document addresses the brand’s big picture – and smallest details.
Call us crazy, but we see lessons for hotel marketing in those silly celebrity YouTubers. We distill a lesson from four of them for hotels’ video content marketing.
Researching and booking trips hasn’t changed much over the last decade, but don’t be fooled – new tech is coming. Here are a few intriguing possibilities.
You don’t do it often, so when you’re devoting the time and money to a photo shoot for your wedding venue collateral, do it right by following our guide.
In this back-and-forth conversation, we decode “web designer–speak” so you’ll be able to understand the ideas driving modern website development.
Facebook has attracted lots of unwanted attention lately with the Cambridge Analytica scandal. Here’s what it means for hotel and wedding venue marketing.
So you think luxury hotels can’t use user-generated content (UGC) because it’s not polished enough? Take some notes from the Four Seasons, Hyatt, and W Hotels.
If you’re in wedding venue marketing, do you know how much each inquiry and site visit is worth? Follow these simple steps to a clearer marketing plan.
Knowing they needed a refresh but not what it should look like, this family-owned resort threw their trust behind Hawthorn to design a handful of print projects.
These websites, varying in complexity, style, and industry, stood out to our designers and will influence their work moving forward. Here’s why.
Here are four DMOs killing it in one aspect of their content marketing strategy – social, website, storytelling, and print – with a takeaway for hotel and hospitality marketers on
It’s the one thing couples take as they leave your venue. If your wedding brochure is just pretty pictures, you’re not maximizing its potential.
From a photographer to a wedding planner to an events venue, these clients needed a new website design that yes, looked good, but also drove business.
Want to reach newly engaged couples? What about those visiting for a big game? Or those who almost booked? We share some of Facebook’s ad targeting secret sauce.
These five developments in social media marketing for hotels should influence and shape your strategy this year. Here, we share how and why.
Everyone knows these three guest archetypes – especially the luxury hotels courting them. Here, we share tactics for marketing to them at the top of the funnel.
In-room compendiums are only useful if guests actually pick them up. We helped Lansdowne Resort & Spa overhaul theirs into something wholly more engaging.
These aren’t web design trends; they’re a mix of large and small ways to fundamentally rethink your website and improve its effectiveness in the new year.
Rounding out our “Best of the Blog 2017” series, we look at how hotels can maximize their social media marketing investment and amplify it in 2018.
Social is a crucial component of wedding venue marketing, but only if it’s executed right. We detail what we learned in 2017 here.
We say it often: Content is a core pillar of almost every strong digital marketing strategy in the hospitality industry. Here, we recap our best content marketing insights from 2017.
In the hospitality industry, where putting your best (visual) foot forward is vital, small businesses would be remiss to think of their websites too simply.
From typography to illustrations to print techniques, we had a busy year examining trends in design. Here’s our top takeaways for the hospitality industry.
It’s a special time of year for wedding venue marketing – don’t let it go to waste. Here’s how to be ready for all those upcoming engagements.
These hotels use videos to do a variety of jobs: give a peek into their property, boldly reinforce brand, encourage direct bookings, and more.
We helped Pageo Lavender Farm graduate from a using a simple vendor list as their marketing collateral to this magazine-style event brochure – for free.
We take a look back at hotel websites from 2007, 2012, and today so we can project where hotel website design is going by understanding where it’s been.
Every client who produces an event brochure with Hawthorn also receives a digital eBrochure as a part of the package. But how powerful it is depends on how you use
These four apps are a godsend for hotel marketing professionals looking to add a little polish to their smartphone photos and get them feed-ready.
Have a need to drive more corporate groups to your hotel or venue? So did Benchmark. We brought their meeting offerings to life with content marketing.
We offer some ideas for how hotels can use live video as a part of their digital marketing mix, as well as some tips on doing so like a pro.
What conventions are falling out of favor, which are here to stay, and how will things look for in a few years for those in wedding marketing?
UGC campaigns in destination and hospitality marketing are a no-brainer. But while they work well for some, they flame out for others. What characteristics do the successful ones share?
Among the most coveted venues in San Diego, the USS Midway Museum hosts hundreds of events each year and required a brochure fit for, well, an aircraft carrier.
After a beloved restaurant burned down, a new one rose in its place. Hawthorn built their brand and website – while the restaurant itself was constructed.
Could illustrations give your hospitality marketing the lift it needs? We love the trend so we look at why and where it’s working, plus how to hire for it.
Emily Forsha of Travel Oregon pulls the curtain back on what we consider one of the top destination content marketing strategies in the hospitality industry.
Gary Vaynerchuk is one of the loudest and most influential voices in social media marketing. Here, we apply his words of wisdom to wedding venue marketing.
Is a website redesign a “would be nice” or “must-have” for your business? We make it easy by defining the seven signs that it’s time.
New collateral, starting with a special events brochure, gave Royal Regency’s hotel marketing re-brand a jolt after connecting with Hawthorn last winter.
Almost every wedding, destination, and hotel marketer has or is considering investing in a drone video. We went to the source to help you pick the right one.
There’s another reason for destination and hotel marketers to keep an eye on Airbnb: Their solid destination-centric content marketing.
Social media is likely already part of your wedding venue marketing strategy – but if you’re posting the same things across platforms, you’re doing it wrong.
Roots, the in-room custom magazine produced for The Allison Inn & Spa, cements this luxury resort’s reputation as the “living room” of Oregon wine country.
There’s plenty of opportunity in influencer marketing for both DMOs and hotels…but plenty of pitfalls, too.
We identify five core millennial buying habits and what marketers at wedding venues need to know about each to reach – and book – today’s couples.
Archer, of destination management company 360DG, lives corporate group events 24/7. Here, she offers tips and insight for hotel marketers and wedding venues.
Looking to make your new brand identity or print collateral project stand out? Here are our top five for those in wedding, hotel, and hospitality marketing.
Words matter – but so does the appearance of those words. We discuss typography’s role in hospitality marketing and how it shapes the messages that your text delivers.
The hotel email marketing campaign we deployed for Opal Collection makes sure future guests have great stays -- and book ancillary revenue.
Whether you’re marketing a hotel, destination, or wedding venue, here are five easy blog posts you can produce in a snap.
There’s an easy, inexpensive way to get value out of Snapchat for your wedding venue. The best part? Brides (and their friends) do almost all of the work for you.
We drew from our past work for Noble House Hotels & Resorts to create Noble Nomad, a blog website that brings Noble’s brand, destinations, and hotels to life.
Hotel websites have a few seconds to get visitors’ attention. Here are three UX design tactics trending now that make efficient and effective use of that time.
Wedding and special events venues live in a visual world, but if your social media strategy is limited to simply posting pretty pictures, you’re missing out.
The second installment in our keyword guide for content marketing outlines how to naturally and effectively use keywords during the writing process.
Keyword research for your content marketing can be overwhelming. But it’s not rocket science. Here’s the first part of our primer.
A longtime client who has turned to us for our aggressive printing rates let us revolutionize the design of their print marketing brochure.
Your Hawthorn Creative wedding or event brochure is ready – the ink is dry on the paper and the pixels are set in the digital version. Now what?
Social media brand guidelines keep everyone on the same page when it comes to voice, visuals, and values. Here’s what we recommend be included on yours.
From content strategy to print marketing, we’re spelling out the things you need to be doing right now to book couples who got engaged over the holidays.
What vacations are travelers planning this year? We’ve rounded up the travel trends that should drive your hotel’s content marketing in 2017.
From the colors and styling to the digital trends sure to crop up throughout hotel and destination marketing, we’ve rounded up the hottest design trends of 2017.
Friday and Sunday weddings are increasingly popular. Here’s how smart wedding marketing can land you those off-peak wedding bookings.
From tiny homes to micro hotels, living spaces are shrinking. We survey the pioneers and how normal-sized hotels can still cash in on the trend.
Virtual reality is the hot new buzzword in destination marketing. But is it a tool that will change travel marketing or a fad doomed to be forgotten?
Think a blog is the only way you can put content marketing strategy at the front and center of your destination marketing? Think again – we’ll show you how.
If the design of your brand identity collateral isn’t doing a brilliant job of telling the story of your brand, we’ve got six tips to whip it into shape.
Marketers in the hospitality industry need to be at the top of their game to stay engaged with guests in every phase of the buyer’s journey. Here’s how.
With exciting new digital ad formats comes the same responsibility as traditional ad formats: do the work to create ads that provide value and interest to the right viewer. Anything...
Websites get hacked, hotels get brutal reviews, social posts go viral for the wrong reasons – here’s what hospitality marketers need to do when things go wrong.
t’s not enough to show hero shots of your beautiful rooms and destination vistas. Here are our picks on some of the best video marketing within the hospitality industry to
Are dynamic ads for travel the next frontier in hotel marketing? We look at how dynamic ads on Instagram have performed for Marriott, the brave beta testers.
For a hot second, “influencer marketing” was a win for hospitality content marketing - until the influencer backlash. Are micro-influencers the answer?
Producing and regularly publishing “10x” content is intense. We’ve rounded up 10 content writing tools guaranteed to make your life easier.
We hear repeatedly that print is dead. As it turns out, print trumps digital marketing in several ways. Spoiler: you’ll book more brides with brochures.
Facebook rolled out two sweeping changes to its algorithm and page layout. Here are the big takeaways that brand managers and DOMs in destination, resort, and hotel marketing need to
From hotel reviews to social media posts that fill Google search results to well-composed blogs from top DMOs, the Internet is teeming with content about where to go next and...
You’ve begun posting regularly on the “big four” social platforms. But here’s the even bigger question: Is it paying off? Here’s our quick and easy guide to getting started with
When you don’t have great photographs (or want something different), a well-designed cover for your marketing pieces can still command attention. THE TREND For unique designs that evoke strong emotional responses, we...
If you want to dream about your next vacation, visit Noble House Hotels & Resorts. Or, as they like to say as a longstanding client of ours, dive into their...
Rising Costs Digital search marketing began its life as a truly low-cost alternative to print, with the ability to put out display ads that cost you pennies per click and to...
When it comes to event planning – especially planning for weddings – we know how difficult it is to keep track of all the finer details. Here's five apps that
You know The Guggenheim as an art museum, but its marketing team would like you to know they’re one of Manhattan’s top event spaces for galas, as well. They came...
Paper and screens may be two dimensional mediums, but using color blocks and full color backgrounds creates depth and nuance in any design.
How do you know if your website is so hopelessly out of date that it sends prospects fleeing? Our four-point guide (and suggested fixes) will give you insight. You Are Link...
This guide from Hawthorn ensures you (or the photographers you hire) can capture your venue and event spaces effectively every time.
Geometric shapes offer a fresh way to liven up images you’ve used before and highlight the best elements of your marketing.
They may not be earth-shattering, but these five simple posts will solve your Facebook posting block and give you the increased engagement you’re seeking.
Valentine’s Day isn’t just an opportunity for hotels to build creative packages. Here are three recent content campaigns that used the holiday to spark online and social engagement. Fill in...
With less than 10 percent of an average website’s traffic converting to sales leads, use this quick and easy guide to setting up your site to capture every opportunity that...
For years, it was safe to ignore Google+ as a social platform, given its small audience and limited user base. Then, Google figured out they could link the platform up...
If you've been paying attention, you'll understand the huge impact of millennials on today's consumer-driven world of hospitality. Because millennials – those 18 to 34 year-olds – represent 20% of the...
Few things communicate pure joy like a dog feeling the breeze out a car window. Chris Becker has captured that happiness in the pages of his new, Hawthorn Creative-designed book. Step...
Spam filters and quick deletions are the bane of the email marketer's existence, but you often don't need to drill down into every moving part of your emails to make...
When Google rolled out a major change to its search algorithm that doomed any site not optimized for phones and tablets to greatly reduced search traffic, it was swiftly dubbed...
According to our Creative Manager Emily Rowley, you don’t have to lean on garish green and red or a tired holly motif for your marketing needs this season. The Trend Ferns and evergreens,...
The big news last week for Google was Alphabet, the new-look firm that will handle all the inventive ideas Google executives Larry Page and Sergey Brin have. The bigger change to...
Facebook, the most used social media network, has slyly given marketers a genuinely useful tool in the form of a call to action button, one that will direct traffic from your business page...
There is an art to entertaining guests, an art that Riviera Palm Springs has perfected since opening in 1958 and serving as the West Coast hangout for the Rat Pack and Hollywood...
These days, technology innovates constantly, brands evolve continuously, and consumers’ demands change before your very eyes. You need to stay on top of emerging marketing trends to ensure that your...